The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
In 2012, over 70% of Square's merchants were individual solopreneurs
“The majority of Square businesses are solopreneurs. They're individuals, individual sellers. And, you know, the last decade or so, I think the company's really made a successful march up market. So we've got a lot of larger businesses now, but, you know, back …”
Cieri: Square layered vertical solutions over its core POS to serve complex businesses
“At Square, what we did and what the company's still doing is, is came up with a vertical strategy where we had, okay, we've got our base square point of sale out of the box, you know, works for most industries with simple needs. And as you start to get more ad…”
Cieri: Gusto serves over 300,000 small businesses evenly across industries
“So if you break down our customer set and we have north of 300,000 small businesses on Gusto now, And you look at them sort of by traditional industry segmentation, it's very evenly distributed across a lot of industries.”
Square Capital succeeded by leveraging proprietary visibility into merchant revenue data
“That started off the unique insight that like, hey, we kind of have a pretty good view into the revenue of a business. We don't have a full view on the business. We have a unique view on the revenue coming into a business. And so that really puts us into a pos…”
Square's strategic product planning deliberately focused strictly on one-year horizons
“We didn't do much of that at Square, a lot of it was kind of focused on what does the next year look like?”
Cieri: Opendoor maintained an annually refreshed five-year vision under Eric Wu
“Opendoor, where it was for a brief time between Square and Gusto, I thought did an excellent job of keeping it, they did it on a five-year window, but keeping like a vision of where we were headed over a five-year timeline and always refreshing that year over …”