The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Lerner: 95% of PayPal's Growth Came From Just Five Initiatives
“When I look back on it, all of our growth, all of like, 95% of it came from like five things.”
Popsa quadrupled App Store install conversion by changing copy to 'five minutes'
“So they changed it to photo books in five minutes and they quadrupled their install conversion rate overnight.”
Popsa will hit $40 million in profitable revenue without outside investment
“Actually, they're going to make over forty million bucks this year. They're growing. They are profitable, bottom line profitable. They're not taking investment and they've sold five million photo books and other products and photo products.”
Bob Moesta boosted housing sales 70% by advertising in the obituaries
“So Bob took this and they just took their newspaper ads and moved them from wherever they were into the obituary section. And it worked. They increased their sales by like, 70%.”
Smart Tales top-of-funnel repositioning lifted paywall conversion by 65%
“Once they improve the top of funnel, people got to the same old paywall and were 65% more likely to convert, had better retention, fewer returns, higher lifetime value.”
Sonic Jobs doubled activation rates using specific job titles in emails
“And in their welcome email, they just changed it with the top specific jobs people wanted. And they put in 15 links, Amazon driver, you know, warehouse operative, this and that. And a lot of times it was the same job, just written in three different languages,…”