Kreps: Existing Customer Pressure Naturally Starves Second Products
Jay Kreps · How to build a company when you’re not an optimist | Jay Kreps (Co-founder and CEO, Confluent) · Mar 26, 2026 · at 51:55
Jay Kreps, co-founder and CEO of Confluent, explains the organizational friction enterprise software companies face when launching a new cloud product line.
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“I think inherently that a second product is always. Kind of irrelevant to people's main goals, you know, and the, all the pressure of a business is to satisfy the customers that you have, the big prospects coming in the door, that, that kind of main flow of business becomes this like magnetic force.”
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