Varanasi: Incumbent-heavy markets become much easier once the initial barrier is crossed
Anil Varanasi · Building Meter for decades, not an exit | Anil Varanasi (Co-founder and CEO) · Dec 10, 2025 · at 39:53
Anil Varanasi, co-founder and CEO of Meter, discusses the dynamics of entering markets dominated by entrenched incumbents versus fragmented markets.
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“In a market where incumbents like that don't exist, the initial ramp is easy to get in, but so many people get in, then it becomes really difficult. But with markets like this, with large incumbents, the initial ramp is really hard, but once you pass that chasm, there's almost nobody else there along with you, then it becomes much easier.”
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