Magnuson: Early app makers rejected Braze because engagement raised server costs
Bill Magnuson · Inside Braze’s blitz to $500M in CARR | Building broad, going global, and outfoxing the competition · Feb 6, 2025 · at 33:03
Braze co-founder and CEO Bill Magnuson describes early market skepticism around 2011 to 2012 before mobile apps adopted recurring monetization models.
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“And even when we went and talked to some of our potential early customers, I remember someone telling me that they didn't want our service because the sooner people stopped using their app, the sooner they could stop paying the server bill for those people. And they had already made all the money they were ever going to make on them because they bought their app for a dollar 99. And that was it. And so they didn't want an engagement platform. And so that was an interesting example where we had to look at that and be like, okay, that customer feedback is wrong.”
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