Magnuson: Mobile apps freeze risk force-quits if latency exceeds 50 milliseconds
Bill Magnuson · Inside Braze’s blitz to $500M in CARR | Building broad, going global, and outfoxing the competition · Feb 6, 2025 · at 37:25
Bill Magnuson, CEO and co-founder of Braze, explains why mobile required an interactive real-time data streaming architecture rather than legacy batch processing.
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“And if it freezes for more than 50 milliseconds, you think that it's died and you're going to force quit it, right? Like you had to be interactive in terms of the personalization of the delivery.”
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