Adams: Only a minority of Canva's traffic comes from paid channels
Cameron Adams · How Canva leveraged unconventional growth levers to grow to $42B | Cameron Adams (Co-founder & CPO) · Aug 20, 2025 · at 32:18
Canva co-founder Cameron Adams discusses Canva's growth model and the dominance of organic word-of-mouth over paid marketing.
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“An amazing amount of organic traffic comes to Canva. You know, it's only a minority that comes through marketing or other paid channels. It's really about Canva users bringing new Canva users into the fold that continues to drive the success of Canva.”
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