Cameron Adams says coach-mark onboarding fails because users forget every step
Cameron Adams · How Canva leveraged unconventional growth levers to grow to $42B | Cameron Adams (Co-founder & CPO) · Aug 20, 2025 · at 19:08
Canva CPO Cameron Adams discusses UI onboarding strategies and why Canva replaced typical tooltips and coach marks with interactive tasks.
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“I think at the time, and still you get a lot of onboarding that is coach marks. It like points over here and says, Hey, you might want to do this thing. And you click through the steps at the end of it. You've totally forgotten every single step. And you're just left with a blank page again.”
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