Yamashita: The best products come from internal conflict challenging core team intuition
Yuhki Yamashita · How Figma taps into taste, simplicity, and storytelling | Yuhki Yamashita (CPO) · Dec 5, 2024 · at 22:34
Yuhki Yamashita, Chief Product Officer at Figma, discusses lessons learned from expanding beyond Figma's core design tool into multi-product offerings like Dev Mode.
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“I think the best products come out of a little bit of, like, internal conflict around people standing up for a use case in a way that, like, is counterintuitive to the core product team. The core product team is so used to one way of thinking and, like, a set of users and has built years of intuition, and it can be hard to suddenly take on the user needs of some totally different persona”
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