Yelp, every mention
7 scenes · ← back to Yelp
tap a year for its mentions
every year anyone Adam Guild 3Casey Winters 2Tomer London 1Brett Berson 1
Verbatim, from the transcripts: the passages where Yelp comes up
How Gusto built a $9.5 billion company by identifying a burning problem
- ▶ 16:41 Tomer London So every day, like you just kind of start calling one by one and you try to understand you and you pitch stuff.
Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
- ▶ 9:09 Adam Guild Salespeople from Yelp ads or Facebook ads or various others swooped in and basically said, we can help you drive more customers.
- ▶ 41:15 Adam Guild So we quickly pull in social proof in the form of reviews that we take from Google and Yelp on the restaurant's website because more than 70% of new customers of a restaurant are factoring in reviews to determine whether to eat from that…
- ▶ 55:03 Adam Guild The way restaurant owners would say it is they build huge multi-billion dollar businesses on our backs while making our business much harder, eroding our profit margins, taking our customer relationships from OpenTable in the late nineties…
How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
- ▶ 8:44 Brett Berson Everybody has reference points of how Airbnb maybe grew or Yelp grew or sort of through SEO.
- ▶ 16:27 Casey Winters Cause Yelp wasn't really good at telling you who actually delivered to you.
- ▶ 1:10:57 Casey Winters So they just did all of it, and then they would kind of manually send those leads to, like, pros they found on Yelp until they could acquire the pros.