SYSTM

“And there's one question we asked, which can very reliably weed out teams we don't want to work with. And it's the premortem question. Okay. Suppose we're two years out. And this didn't work, and you've completely failed and missed your goals. What probably we…”

“And in their welcome email, they just changed it with the top specific jobs people wanted. And they put in 15 links, Amazon driver, you know, warehouse operative, this and that. And a lot of times it was the same job, just written in three different languages,…”

“You know, the instinct for some people, product people is we have some happy customers. We're not growing. Let's add the features the other customers want and hope if we add enough features that we'll grow. And that's usually, you know, not the problem. The pr…”

“I think the mistake people make is they turn up there and they say, buy our product. Or they get you to the homepage and it says, book a demo. And those are very high intent. And then they're like, oh, no one's signing up. Those are very high intent, end of th…”

“We start with people who are customers who just became customers for a couple of reasons. First of all, the purchase journey is still fresh in their heads, but also If they didn't buy, they might not actually be your good customer. They might not have bought b…”