search engine optimization

“When you're early stage, it's sometimes the best stage to invest in it because you need SEO to be working when you're two, three, five, ten million in ARR. If you just start making those investments later, it's gonna, you know, really hurt your growth in the f…”

“It's one of those things that I feel like it's not really valuable economic activity that companies engage in. And it's just sort of a gaming of the system type thing.”

“The cool thing is you only have to write A plus B number of articles or pieces of content to stand that up, but you get A times B number of unique landing pages or microsites as a result of doing it.”

“It takes time for terms that are globally competitive. Ranking for best shoes is hard because you're competing on a global stage with Nike and Adidas and all the rest. But when you're competing for these long tail keywords that have a huge amount of intent in …”

“And we started seeing returns on that within Three months and it's scaled up over the next couple of years to become a massive driving engine for us. And it still is a massive source of traffic for us.”

“SEO is now like, how do you have, how do you grab attention within LLM search results? The consideration phase of helping people, you know, feel comfortable with your product is now mostly third party conversations, right? Through social or other places. They …”