return on ad spend
also referred to as: roas
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Sep 26, 2024 by Matt Lerner · across every show →
Everything said about return on ad spend, oldest first
Sep 26, 2024 negative
Use paid ads for quick testing, not scaling early-stage startup growth
“Ads are a very good way to get traffic quickly for testing. So suppose, you know, you're an early stage B to B company and you have very little traffic and you've come up with three, you've interviewed all your customers and you found there's three different b…”