Persona, every mention

From reluctant founder to $2B valuation: The story of Persona | Rick Song (Co-founder and CEO) May 8, 2025 · 37 mentions

• ▶ 0:28 Brett Berson For today's episode, I'm excited to sit down with Rick Song, the co-founder and CEO of Persona, an identity verification platform that just announced a two hundred million dollar Series D. 2 times in the scene
• ▶ 1:01 Brett Berson Before you wrote the first line of code for Persona, what was going on the year before? 3 times in the scene
• ▶ 5:45 Rick Song There's a lot of folks at persona now who I've known for a long time. 2 times in the scene
• ▶ 7:59 Rick Song The vision of persona never really changed because the grand idea was pretty much, there is an opportunity to build a universal kind of like identity platform slash network.
• ▶ 14:19 Rick Song I think a lot about, like, these days, I mean, a much more personal reason why I think that was the case was, even at that point, I don't think we had been, we've become fully convicted that, like, there was any business here. 6 times in the scene
• ▶ 17:58 Brett Berson Or do you think it was somewhat anomalous, that it happened to randomly work in this thing that you're trying to do at Persona? 2 times in the scene
• ▶ 22:52 Rick Song Throughout our series A, that was a major concern for me, right? 10 times in the scene
• ▶ 30:56 Rick Song It's like work with the persona. 3 times in the scene
• ▶ 43:47 Brett Berson How did you go from this Japanese license plate widget to them being a full persona platform customer? 2 times in the scene
• ▶ 46:48 Brett Berson And so what does that mean for how you run roadmap and engineering at Persona? 2 times in the scene
• ▶ 1:07:16 Rick Song Is the category we're in, which is a legacy space in which there's a bunch of competitors, so many competitors.
• ▶ 1:12:02 Brett Berson That's sort of a big part of the way that you build the company. 3 times in the scene