paid acquisition

2 statements across 1 episodes · 0 bullish · 2 bearish · 1 people on the record · first statement May 30, 2024 by Casey Winters · across every show →

Everything said about paid acquisition, oldest first

May 30, 2024 negative
Insight
Winters: Edges in paid acquisition channels generally get competed away by rivals
“In today's environment where like paid is pretty hard to get an edge on any sort of edge you have will generally get competed away by competitors coming into the market. You're looking to see that someone's not going to rely on paid or sales for everything unl…”
Casey Winters May 30, 2024 ▶ 6:08 How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
May 30, 2024 bearish
Insight
Winters: Paid acquisition inevitably degrades and becomes unprofitable over time
“And the challenge with paid is It always looks better yesterday than it does today, unless you have a network effect business where the product quality is getting better, faster than the quality of people you're bringing are getting worse, right? Cause you alw…”
Casey Winters May 30, 2024 ▶ 7:36 How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
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