Matt Lerner
11 statements across 1 episodes · 3 bullish · 2 bearish · 1 people on the record · first statement Sep 26, 2024 by Matt Lerner · across every show →
On the record as a speaker too: Matt Lerner's record, appearances and statements → this page counts the times other people say the name.
Everything said about Matt Lerner, oldest first
Sep 26, 2024
Founders blaming failure on exogenous risks are uncoachable on growth
“And there's one question we asked, which can very reliably weed out teams we don't want to work with. And it's the premortem question. Okay. Suppose we're two years out. And this didn't work, and you've completely failed and missed your goals. What probably we…”
Sep 26, 2024 negative
Use paid ads for quick testing, not scaling early-stage startup growth
“Ads are a very good way to get traffic quickly for testing. So suppose, you know, you're an early stage B to B company and you have very little traffic and you've come up with three, you've interviewed all your customers and you found there's three different b…”
Sep 26, 2024
Founders often resist the right growth lever because they dislike it
“When you find you probably already have the right answer and you probably just don't like it. So the reason you're not growing is because you're missing some important piece of information about the business model, about the market, about your customers. When …”
Sep 26, 2024
Lerner: First step in growth is mapping behavioral metrics to locate bottlenecks
“Step one, Was to map the growth model, just map the customer journey in terms of behavioral metrics from the point they first become aware of the product to the point where they're happy and engaged in using it and looking for like, what are the bottlenecks?”
Sep 26, 2024 negative
Early-stage startups cannot compete against incumbents on Meta and Google ads
“Ads, you know, let's just be specific. We're talking about Meta and Google. Those are the main ways you buy, and they're sold at auction, which means ultimately they're going to go to the people who can pay the most, which means the most well-funded companies,…”
Sep 26, 2024 positive
Matt Lerner's best growth hires were scientists with zero marketing experience
“Personally, my best growth people I ever hired had no product and marketing experience at all. They were analytical thinkers, former scientists who had a bias for action and good people skills and start to get them stuck in on pieces of the problem.”
Sep 26, 2024 positive
Sonic Jobs doubled activation rates using specific job titles in emails
“And in their welcome email, they just changed it with the top specific jobs people wanted. And they put in 15 links, Amazon driver, you know, warehouse operative, this and that. And a lot of times it was the same job, just written in three different languages,…”
Sep 26, 2024
Stalled startups with happy customers suffer GTM bottlenecks, not missing features
“You know, the instinct for some people, product people is we have some happy customers. We're not growing. Let's add the features the other customers want and hope if we add enough features that we'll grow. And that's usually, you know, not the problem. The pr…”
Sep 26, 2024
Public experiment betting by leadership models the humility required for growth
“I encourage teams to Post an experiment in Slack and get everyone to vote on which one they think is going to be the winner and let the founder and the head of products and the head of growth be very public about their bets. And then they're going to be wrong …”
Sep 26, 2024
Lerner: Prioritize growth experiments by maximum potential upside, not effort
“I don't care how much effort it is to do the experiment. I care if this works, how big can it be? Because a lot of times people will just work on a piece of the funnel or something that even if it did amazingly well, You know, it's only move the needle by thre…”