marketplace
also referred to as: marketplaces
10 statements across 2 episodes · 1 bullish · 2 bearish · 2 people on the record · first statement Apr 4, 2024 by Adam Nash · across every show →
Everything said about marketplace, oldest first
Apr 4, 2024 positive
Nash: Marketplaces should be designed as platforms, not applications
“My epiphany eBay was at least for a marketplace, it's really a platform. And what that means is that when you build new functionality and capabilities, it's not enough to think about what the app can now do. And it's not the same as an application where, of co…”
May 30, 2024 negative
Winters: SaaS-to-marketplace transitions almost never work as a second phase
“I generally advise founders against marketplaces phase two of the company. So there are a lot, a bunch of people were like, ah, SaaS to marketplace transitions. That's the model. And I'm like, name an example in the last 10 years where that's actually worked. …”
May 30, 2024
May 30, 2024
Winters: SaaS networks yield fewer venture wins than demand-owning marketplaces
“It's generally lower take rate. If you have a take rate model, it's gonna be more like five percent versus 15%. And then of course you're paying the payment processing. It's harder to build a massive scale business. So you see fewer venture wins in that catego…”
May 30, 2024 neutral
Winters: Most winning marketplaces remain single-category rather than multi-category
“As we look at most of the winners in marketplaces, you know, where I would say small winners from like a hundred million to a billion or bigger winners, which are a billion or more, most of them are single category, but then there's some really big outliers th…”
May 30, 2024 negative
Winters: Edges in paid acquisition channels generally get competed away by rivals
“In today's environment where like paid is pretty hard to get an edge on any sort of edge you have will generally get competed away by competitors coming into the market. You're looking to see that someone's not going to rely on paid or sales for everything unl…”
May 30, 2024
Winters: Low-frequency marketplaces require high AOV or high take rates
“If you're going to be low frequency, then you need to be high AOV. And if you can't be high OEOV, then you need to be high take rate on the low frequency. And if you can't get any of those to work, then chances are that a marketplace is not going to be an opti…”
May 30, 2024
May 30, 2024
Winters: Raising marketplace standards inevitably squeezes out individual sellers for power sellers
“The flip side of that is it creates a dynamic where only power sellers remain that can do all the standards. So the more, you know, individuals a lot of times can't keep up with the demands of the marketplace. And you certainly eBay is a prominent example of t…”
May 30, 2024
Winters: Discounting does not create product-market fit in marketplaces
“One is discounting to product market fit does not get you to product market fit.
So in a marketplace, you are selling people on the value of the selection, on the value of, you know, the service.
And if you then give a five dollar discount, then you start chan…”