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marketing hire

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Aug 10, 2023 by Alex Kracov · across every show →

Everything said about marketing hire, oldest first

Aug 10, 2023 positive
Insight
Kracov: Early startup marketing hires must pass the 'button clicker' test
“You want to separate the talkers from the doers. And so the way I think about it is like the button clicker test. You want to make sure that they can actually sit behind a laptop and do marketing.”
Alex Kracov Aug 10, 2023 ▶ 55:38 The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
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