market risk

“Like I always tell whenever someone new joins, I never tell them like, oh, we have a market risk, like just identity is not a market risk company. It's fundamentally really an execution risk and it's a very high Execution risk because the idea is just so obvio…”

“It's actually the most exciting form of risk where there's one or two assumptions that if you are wrong about, or if you're right about as an entrepreneur, you suddenly unlock an enormous market that no one knew was there.”