local businesses

2 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Mar 27, 2025 by Adam Guild · across every show →

Everything said about local businesses, oldest first

Mar 27, 2025 negative
Insight
Social media marketing fails local businesses due to lack of purchasing intent
“There's a intent-related reason why social media never works for local businesses, which is that when people are browsing Instagram or Facebook or TikTok, they aren't browsing with an intent to buy dog-earning services or Now that we serve restaurants to buy r…”
Adam Guild Mar 27, 2025 ▶ 10:42 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Mar 27, 2025 positive
Insight
Guild: Local SEO produces rapid results because local competitors do not optimize
“It takes time for terms that are globally competitive. Ranking for best shoes is hard because you're competing on a global stage with Nike and Adidas and all the rest. But when you're competing for these long tail keywords that have a huge amount of intent in …”
Adam Guild Mar 27, 2025 ▶ 12:34 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
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