Lattice, every mention
23 scenes · ← back to Lattice
tap a year for its mentions
every year anyone Brett Berson 26Alex Kracov 24Jack Altman 3Tara Seshan 1
Verbatim, from the transcripts: the passages where Lattice comes up
The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
- ▶ 1:21 Brett Berson He was previously employee number three at Lattice and the company's first marketing hire. 6 times in the scene
- ▶ 3:15 unnamed speaker Like when you joined Lattice, what was going on at the company? 6 times in the scene
- ▶ 6:52 Alex Kracov And the ones that were, were really like old school and Lattice was selling to HR folks. 2 times in the scene
- ▶ 9:02 Alex Kracov Once you build that kind of media property, if you will, the nice thing about SAS is like, there's only one advertiser and that was Lattice.
- ▶ 10:52 Alex Kracov And then, you know, we were using Salesforce was our CRM at Lattice.
- ▶ 11:21 Brett Berson When you look across other B to B companies today, many years since you got everything off the ground with Lattice, are there general areas that you think are still underexploited?
- ▶ 14:33 unnamed speaker And I guess maybe in the context of Lattice, it would also be interesting to explore what you figured out when you're in such a crowded category. 8 times in the scene
- ▶ 23:11 Brett Berson Going back to some of the early strategies and tactics at Lattice, what are the kind of campaigns or concrete things that you did back then that had an outsized impact? 3 times in the scene
- ▶ 27:40 Alex Kracov And then eventually I was able to convince Annette Cardwell to join, who runs all this today, still at Lattice.
- ▶ 29:12 Alex Kracov And so that's like a channel that we're investing in a little bit more heavily for Doc than we did at Lattice. 2 times in the scene
- ▶ 30:29 Alex Kracov So there's a few times at Lattice where Jack would come be like, we're going to raise money. 6 times in the scene
- ▶ 33:27 Brett Berson Lattice is one of the few examples I think of a company that was super scrappy in the first couple of years in a crowded space. 5 times in the scene
- ▶ 37:17 Alex Kracov So Lattice was my first like real management experience. 5 times in the scene
- ▶ 41:47 unnamed speaker And so maybe your sort of compliment or your first hire, and this is probably what I would do now looking back on Lannis would be more of like a demand gen generalist, right? 2 times in the scene
- ▶ 46:34 Brett Berson And so you kind of have one set of experiences and you're like, here's the five most important things to get right because they worked at Lattice. 4 times in the scene
- ▶ 49:41 Alex Kracov Uh, you know, I got made fun of a lot for getting fidget spinners at Lattice, but you know, it worked. 3 times in the scene
- ▶ 54:28 Alex Kracov Now I think one function I took more of a bet on was Julian Clark who ran product marketing or was like one of the first product marketing hires and runs product marketing today at Lattice.
- ▶ 57:15 Alex Kracov Like we didn't use it at Lattice, but I'm using it now at doc.
- ▶ 1:01:42 Alex Kracov And so a lot of the benefits of, you know, even Lattice's marketing program came back to the product itself and like the amazing word of mouth, you know, that was generated from people having a really great product experience.
Lessons in leadership | Scaling an org and tactical management advice | Jack Altman (Lattice)
- ▶ 1:23 Brett Berson Jack is the founder and CEO of Lattice, a people success platform for building engaged, high-performing teams. 4 times in the scene
- ▶ 2:40 Brett Berson So I thought one place to start would be to talk about your own journey from founder to CEO over the last seven plus years at Lattice. 3 times in the scene
- ▶ 41:29 Jack Altman I would tell you to go try to be friends with 10 and go just talk to a hundred and just like learn about their lives, but I would actually tell you to go be friends with 10 and what being friends with 10 is going to do is it will get you… 3 times in the scene
Lessons from Stripe on adding new products | Tara Seshan (Watershed, Stripe)
- ▶ 21:57 Tara Seshan At the time it was like Notion, Lattice, like a few more who are all doing recurring payments.