Krithika Muthukumar

5 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Aug 1, 2024 by Krithika Muthukumar · across every show →

On the record as a speaker too: Krithika Muthukumar's record, appearances and statements → this page counts the times other people say the name.

Everything said about Krithika Muthukumar, oldest first

Aug 1, 2024 negative
Insight
Muthukumar: Social engagement, landing page views, and open rates are 'bullshit metrics'
“You know, you kind of take a look at The number of people who engage with a tweet or the number of people who land on a landing page, number of people who open an email. And I really think those are all bullshit metrics. And really what I've tried to do in the…”
Krithika Muthukumar Aug 1, 2024 ▶ 6:01 Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
Aug 1, 2024 neutral
Assertion Not checkable as stated
Muthukumar: Stripe required 'red pen' reviews for content reaching 100 users
“So if it was, you know, touching an audience size of less than a hundred or so users, We would expect you to just get a peer to take a look at it to make sure that we didn't have any grammatical errors, but anything above that, it went through that review proc…”
Krithika Muthukumar Aug 1, 2024 ▶ 19:40 Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
Aug 1, 2024 neutral
Assertion Supported
Muthukumar: Stripe had no dedicated marketing hire before late 2013
“And I convinced them that they needed a marketer. They hadn't had a marketer until then and convinced them that they needed someone to think about marketing as a discipline full time. So I joined in, in late, 2013.”
Krithika Muthukumar Aug 1, 2024 ▶ 3:28 Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
Aug 1, 2024 positive
Insight
Muthukumar: New marketing leaders should execute a launch within 45 days
“Being a part of the launch, a launch in the first 30 to 45 days is an extremely good forcing function to kind of understand the operational dynamics, the people and like sort of the who's who in the organization and who actually get things done, who speaks at …”
Krithika Muthukumar Aug 1, 2024 ▶ 28:17 Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
Aug 1, 2024 positive
Insight
Muthukumar: Great brands cannot be built without micromanagement
“I would say on this point of like micromanagement, I maybe have a contrarian point of view in that I don't think good brands are made without micromanagement.”
Krithika Muthukumar Aug 1, 2024 ▶ 23:26 Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
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