Instagram, every mention
10 scenes · ← back to Instagram
tap a year for its mentions
every year anyone Adam Guild 6Eoghan McCabe 2David Cramer 2Krithika Muthukumar 1Cameron Adams 1Amjad Masad 1Alex Kracov 1
Verbatim, from the transcripts: the passages where Instagram comes up
How Canva leveraged unconventional growth levers to grow to $42B | Cameron Adams (Co-founder & CPO)
- ▶ 21:02 Cameron Adams Instagram was just becoming popular.
How rejecting conventional wisdom grew Sentry to a $3 billion company | David Cramer (Co-founder)
- ▶ 15:03 David Cramer Less so these days, but it was like Instagram and Eventbrite and Mozilla, and they were all Python Django companies.
- ▶ 34:34 David Cramer And this is, again, this is like the era of like Instagram, Eventbrite, Mozilla, all being on Django and, and just very different than these days, small circles of people, you know, small communities.
Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
- ▶ 3:40 Adam Guild He, when I was starting that Minecraft server at 12, was 10, and at some point when I started making money, I needed somebody to be the full-time social media manager for the Minecraft server, because one of the ways that we were growing… 3 times in the scene
- ▶ 10:42 Adam Guild There's a intent-related reason why social media never works for local businesses, which is that when people are browsing Instagram or Facebook or TikTok, they aren't browsing with an intent to buy dog-earning services or 2 times in the scene
- ▶ 35:50 Adam Guild Now with video content, we've got a very popular YouTube channel in the restaurant community and Instagram page in the restaurant community that basically does the same thing.
Rebooting Intercom: Eoghan McCabe on Defying Silicon Valley Orthodoxy | Co-founder & CEO
- ▶ 53:02 Eoghan McCabe Their successful move to mobile, their acquisition of Instagram, 2 times in the scene
Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
- ▶ 55:03 Krithika Muthukumar Or on the other side, you have something like a meta where you have Instagram and WhatsApp and Facebook and really your brand loyalty is with those sub brands and it's a house of brands.
The secret lever Replit pulled to scale ahead of its competition | Amjad Masad (Co-founder and CEO)
- ▶ 36:42 Amjad Masad We need engineers in the same way that Instagram did not obviate the need for professional, you know, journalists and photographers and all of that.
The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
- ▶ 59:19 Alex Kracov It is not a journey where, you know, if someone just sees an Instagram ad and buys a pair of shoes, these things last six, nine, 12 months, right?