Impira, every mention
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every year anyone Ankur Goyal 15Brett Berson 1
Verbatim, from the transcripts: the passages where Impira comes up
What Braintrust got right about product-market fit | Ankur Goyal (Founder and CEO)
- ▶ 0:28 Brett Berson Before that, he founded InPura, an AI platform that was acquired by Figma, where he went on to lead the AI team.
- ▶ 6:38 Ankur Goyal Um, you know, at Empira, which I started after MemSQL, we actually sold mostly to non-technical users, and I found that really intellectually stimulating for a while, but at some point I realized I don't have as much in common with our…
- ▶ 15:46 Ankur Goyal Query tools, and that was the idea behind Impira early on.
- ▶ 17:08 Ankur Goyal So my bias going into Impira was if I come up with something that is technically challenging to solve and seems like a good idea, then people will want it. 2 times in the scene
- ▶ 20:10 Ankur Goyal Yeah, so BrainTrust, it's sort of a, in many ways, very different than Impira. 4 times in the scene
- ▶ 29:30 Ankur Goyal Early on, we, at both Impira and MemSQL, I think there were times when our go-to-market was way more sophisticated than our product, and by that I mean we had, like, great sales talent, we had a sales process, we had all these website… 3 times in the scene
- ▶ 34:52 Ankur Goyal Yeah, one of the mistakes that we made early at Impura was protecting our name or whatever until we felt like we had enough traction, and then we did that too late.
- ▶ 40:37 Ankur Goyal Uh, myself, Manu, and then another engineer, Austin, who was one of the first few engineers at Impira.
- ▶ 42:48 Ankur Goyal And so a very simple framework is that at BrainTrust, we roughly build the same set of solutions to the same set of problems that we previously experienced at Impera and people still experience today.
- ▶ 56:51 Ankur Goyal And so at, at Impura, I, you know, I, I feel like we built a culture that almost regressed to the mean.