Guideline, every mention

Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO) Feb 20, 2025 · 66 mentions

• ▶ 1:07 Brett Berson Today on In-Depth, I sat down with Kevin Buskey, co-founder and CEO of Guideline. 6 times in the scene
• ▶ 3:07 Kevin Busque Uh, really the inspiration behind guideline was some of the earliest employees. 2 times in the scene
• ▶ 9:16 Kevin Busque And that was kind of the epiphany early on was like, I could actually figure out a way that's best for the participants, best for the company, and also guideline can make money. 4 times in the scene
• ▶ 15:39 Kevin Busque So important to product market fit for, for guideline, because if we had to go back to the small business owner every two weeks or every week on a payroll run and ask them to validate all this stuff, that's a ton of work that they don't… 3 times in the scene
• ▶ 20:07 unnamed speaker And I think guideline had a lot to do with that.
• ▶ 24:36 Kevin Busque Early on, our very first product wasn't for one K wasn't guideline.
• ▶ 31:50 Kevin Busque So it's good for guideline, but it's also great for Gusto. 8 times in the scene
• ▶ 37:48 Kevin Busque They think for one case, the easiest thing in the world, but they've only had guideline, um, which is a great, great spot for us to be in.
• ▶ 40:11 Kevin Busque But in guideline, like you have regulation and you can look things up. 6 times in the scene
• ▶ 44:48 Kevin Busque It was guideline ourselves, eating our own dog food, which was super important, right? 2 times in the scene
• ▶ 51:47 unnamed speaker So like for us, we can do something that's, you know, powered by guideline. 4 times in the scene
• ▶ 55:01 Kevin Busque And then at some point, you know, we were looking about different ways that the small business owner could opt people out with their consent if they didn't want to log in or have anything to do with guideline. 6 times in the scene
• ▶ 58:59 Kevin Busque On guideline. 4 times in the scene
• ▶ 1:04:27 Brett Berson In what way did that inform anything that you did in this company? 3 times in the scene
• ▶ 1:10:13 Kevin Busque Of what we're doing at guidelines. 4 times in the scene
• ▶ 1:12:15 Kevin Busque And that person said, oh, like guideline. 8 times in the scene
• ▶ 1:15:50 Brett Berson Of guideline. 3 times in the scene