Grubhub, every mention
17 scenes · ← back to Grubhub
tap a year for its mentions
every year anyone Casey Winters 26Brett Berson 17Adam Guild 1
Verbatim, from the transcripts: the passages where Grubhub comes up
Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
- ▶ 19:10 Adam Guild Grubhub is killing us.
How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
- ▶ 1:04 Brett Berson Casey's track record includes building out the marketing team at Grubhub, where he developed the playbooks and growth loops that helped drive the company's expansion. 2 times in the scene
- ▶ 3:21 Casey Winters So for Grubhub, you know, where I spent a long time, people don't want to order the same from the same restaurant. 2 times in the scene
- ▶ 15:50 Casey Winters So Grubhub, we just collected all the menus that we could find of every restaurant and put it online and got it indexed on Google. 2 times in the scene
- ▶ 19:03 Casey Winters Well, I think what's interesting about that example is for OpenTable, that might be true, but for Grubhub, that's basically never true because the kitchen is essentially always an underutilized fixed asset.
- ▶ 26:31 Brett Berson One is you gave this really interesting sort of anecdote when you were leaving Grubhub, and I think you said DoorDash was coming up at the time, and or maybe Uber Eats or something else. 15 times in the scene
- ▶ 34:14 Casey Winters Maybe that was a bigger pivot for Grubhub to pull off versus Uber and Lyft. 3 times in the scene
- ▶ 38:20 Casey Winters Obviously Grubhub never jumped away from food delivery.
- ▶ 42:33 Casey Winters On what makes something look more like an eBay versus what makes something look more like a Grubhub or DoorDash, where it's going to be really focused on one thing.
- ▶ 44:51 Casey Winters And it drilled into me a lot of the key SEO learnings that I've leveraged, you know, at Grubhub, Pinterest, and Eventbrite since.
- ▶ 47:32 Casey Winters So what we did at Grubhub is if your ratings were low enough, we just kicked you off.
- ▶ 50:10 Casey Winters It's not like there's any restaurant at Grubhub that makes up more than five percent of sales.
- ▶ 58:25 Casey Winters So for Grubhub, we were acquiring people that would order food regularly in the early days, which wasn't that large of a market, only in a few cities like New York and Chicago did people do that. 3 times in the scene
- ▶ 1:01:56 Casey Winters And for Grubhub, that's like, you got to give us your address. 4 times in the scene
- ▶ 1:05:01 Casey Winters So the challenge coming in compared to like a Pinterest or a Grubhub was if you want to map people building habits, well, some people's idea of a habit is putting on an event every week, and some people's idea of a habit is putting on an…
- ▶ 1:07:53 Casey Winters So at Grubhub, that was like, you needed to get them two orders a day to stick around as a restaurant, and then they would never, you know, churn. 4 times in the scene
- ▶ 1:11:31 Casey Winters Obviously, Bill Gurley has written a bunch of great content and was on our board at Grubhub, and I think just really instilled the value of owning demand being kind of the only thing that matters.