growth marketing

“If you invent a new title like this, which might make sense for the world you're building, a lot of people, you want experienced people, that's what they said, who do this job. They're not going to find this role. It's not going to describe what they do. And I…”

“That doesn't improve the brand perception, but it gets your attention in the moment and it might make you click. Over time, that's detrimental to a company's brand, but it's effective as a local maxima for that channel.”

“You could have any iteration of a message across a bunch of different platforms that you could automate and test and, you know, quantify, whatever. But, like, a single breakthrough idea even then was far more effective, right?”