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go-to-market strategy

also referred to as: go to market strategy

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 6, 2025 by Bill Magnuson · across every show →

Everything said about go-to-market strategy, oldest first

Feb 6, 2025
Insight
Magnuson: Early GTM must target customers willing to overlook missing table-stakes features
“We needed to make sure that our go to market was targeted at the people that appreciated our differentiators enough that they were willing to ignore the things that we were missing that were table stakes.”
Bill Magnuson Feb 6, 2025 ▶ 38:39 Inside Braze’s blitz to $500M in CARR | Building broad, going global, and outfoxing the competition
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