GitLab, every mention

The business of growing and monetizing an open source product | Ashley Kramer (GitLab CMO/CSO) Oct 26, 2023 · 45 mentions

• ▶ 1:15 Brett Berson Ashley is the Chief Marketing and Chief Strategy Officer at GitLab. 8 times in the scene
• ▶ 2:58 Brett Berson And so now that you've sort of immersed yourself in what GitLab is doing, I'm really interested in like, what are the big ideas or the things that matter most when you compare and contrast marketing in the context of an open source company… 6 times in the scene
• ▶ 7:42 Brett Berson And so what does that look like now that you're at, at scale in terms of like key programs when you think about the role of marketing at GitLab? 6 times in the scene
• ▶ 15:04 Brett Berson When you think about the marketing function at GitLab, 6 times in the scene
• ▶ 20:28 Brett Berson When you think about the areas of ownership for marketing in the context of GitLab, you know, the demand gen SDR BDR function and the expansion function, I think those are, are examples of functions that can sit in various parts of the… 3 times in the scene
• ▶ 46:01 Brett Berson I'm interested if you in the future were to join sort of a more traditional closed source enterprise software company again, are there important ideas that you've learned in the context of GitLab that will sort of change the way that you… 3 times in the scene
• ▶ 49:48 Brett Berson On the first point about transparency, I think a lot of folks know about GitLab's open source employee handbook, and you gave a great example about the CFO sort of sharing investor sentiment internally, and so transparency, as you… 7 times in the scene
• ▶ 55:01 Brett Berson When you look at the way the company internally operates outside of the handbook, what are some of kind of the interesting things that you do in the spirit of transparency? 6 times in the scene