enterprise tops down sales

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Aug 1, 2024 by Krithika Muthukumar · across every show →

Everything said about enterprise tops down sales, oldest first

Aug 1, 2024
Insight
Muthukumar: Marketers can switch domains easily, but not funnel mechanics
“It is much easier for someone to switch domains that they work in, but it's very hard to switch like the type of funnel that you've operated. Because if you're doing enterprise tops down sales, the type of channels and programs and initiatives and the type of …”
Krithika Muthukumar Aug 1, 2024 ▶ 1:05:42 Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
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