customer discovery

3 statements across 2 episodes · 3 bullish · 0 bearish · 2 people on the record · first statement Dec 21, 2023 by Steve Blank · across every show →

Everything said about customer discovery, oldest first

Dec 21, 2023 positive
Insight
Blank: Initial customer discovery via Zoom is a 20x force multiplier
“No, a hundred percent of customer discovery doesn't need to be done on purpose in person. That at least the first level is if you could see someone's pupils dilate via zoom, at least the first level of discovery, it's in fact, much more effective to do. You co…”
Steve Blank Dec 21, 2023 ▶ 1:01:43 Mastering modern entrepreneurship | Steve Blank (Author of The Four Steps to the Epiphany)
Dec 21, 2023 positive
Insight
Blank: Customer discovery was designed to test vision, not run focus groups
“I invented customer discovery for me, which was to inform my vision, not to create a goddamn focus group.”
Steve Blank Dec 21, 2023 ▶ 21:49 Mastering modern entrepreneurship | Steve Blank (Author of The Four Steps to the Epiphany)
Jul 1, 2025 positive
Insight
London: Product Creators Must Actively Seek Rejection in Customer Discovery
“When you speak with a customer, you kind of need to be in the mindset of seeking rejection. You go out there to learn, and again, the learning comes so much from rejection, so you got to go out there and seek that rejection”
Tomer London Jul 1, 2025 ▶ 13:57 How Gusto built a $9.5 billion company by identifying a burning problem
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