category creation
3 statements across 2 episodes · 1 bullish · 0 bearish · 3 people on the record · first statement Aug 10, 2023 by Brett Berson · across every show →
Everything said about category creation, oldest first
Aug 10, 2023
Berson: Most people confuse category creation with category redefinition
“I think that a lot of people like the idea of category creation because they think it gives them a chance to kind of be the monopolist or the category king. But I think one, to your point, it's very hard. And two, most people confuse category creation with try…”
Aug 10, 2023 positive
Kracov: Redefining existing categories gains traction faster than creating new ones
“It is really hard to just go out and create a brand new category and Lattice did a tiny bit later, which we get into, but we really redefine categories. And that's, I think a much easier way to get your traction in the market because we could go to companies a…”
Nov 2, 2023
Early-stage startups hurt themselves by using lofty category-defining labels
“In the early days, I think your priority should be to make yourself relatable to where it exists. If you have three landing pages, you have a small team, you're kicking the tires on an early revision of the product to call yourself like some very lofty thing e…”