brand perception

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jun 4, 2026 by Sheila Joglekar Vashee · across every show →

Everything said about brand perception, oldest first

Jun 4, 2026 negative
Insight
Gimmicky acquisition ads degrade brand equity despite driving clicks
“That doesn't improve the brand perception, but it gets your attention in the moment and it might make you click. Over time, that's detrimental to a company's brand, but it's effective as a local maxima for that channel.”
Sheila Joglekar Vashee Jun 4, 2026 ▶ 8:11 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)
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