brand
also referred to as: brands
2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement May 30, 2024 by Casey Winters · across every show →
Everything said about brand, oldest first
May 30, 2024 positive
Winters: Faire's zero-commission brand onboarding created proprietary acquisition loop
“Part of their unique advantage is they were able to build a product where brands can onboard their existing retailers for free and not pay any commission, but they can manage that workflow. And then that allowed FAIR to cross sell those boutiques to other bran…”
Aug 1, 2024 negative
Muthukumar: Thinking marketing owns brand is detrimental to a company
“The first and foremost thing is that brand isn't owned by marketing. Like I would be lying if I said that. And I also think it's disingenuous and probably like detrimental to how you think about brand at a company if you think marketing owns it. Brand is a sha…”