Asana, every mention
11 scenes · ← back to Asana
tap a year for its mentions
every year anyone Oliver Jay 13Brett Berson 9Kyle Parrish 1Alex Kracov 1
Verbatim, from the transcripts: the passages where Asana comes up
Inside Linear: Why craft and focus still win in product building | Karri Saarinen (Co-founder & CEO)
- ▶ 28:01 Brett Berson Like there's sort of the dominant players at Lassie and it's a very large company, like studying them, looking at what Asana was doing, like all the things that were going on versus 2 times in the scene
Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
- ▶ 1:06:11 Kyle Parrish So at Dropbox, I had really great managers and leaders in Oliver J, former CRO of Asana.
The new PLG playbook | Arming the next generation of product-led companies | Oliver Jay (Asana)
- ▶ 1:01 Brett Berson Oliver was previously the chief revenue officer at Asana and also led sales teams at Dropbox, including becoming its head of product-led growth sales. 2 times in the scene
- ▶ 2:25 Brett Berson Before we kind of drill into a lot of these topics about how you, how you set up to sort of successfully go after enterprise, I'm interested in the last 10 years, you've kind of had kind of two big chapters, the first at Dropbox and then…
- ▶ 12:06 Oliver Jay Let me use Asana as an example because I think it's obviously one I'm very familiar with, right? 6 times in the scene
- ▶ 19:43 Brett Berson You bumped up against this idea of the, the place to begin with company value is goal setting and or OKRs, but I'd love you to kind of expand on that and just tell the story of, of what the Asana sort of enterprise narrative ended up… 2 times in the scene
- ▶ 30:39 Oliver Jay We call it the pyramid of clarity at that point, which is like, Asana is how you gain clarity on what's actually happening in your company. 6 times in the scene
- ▶ 47:44 Oliver Jay And so for me, when we're building teams at Asana, that principle of like, Hey, I do want to people to specialize in motions.
- ▶ 51:45 Brett Berson Now that you kind of unpack the journey at Asana, if we go back to a place we sort of started the conversation and you're a startup, you're 20 or 30 people, you have your first few million in revenue that's predominantly inbound or PLG… 2 times in the scene
- ▶ 1:03:00 unnamed speaker That's actually quite similar to Asana. 2 times in the scene
The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
- ▶ 19:49 Alex Kracov Think of Google Docs and Asana and ClickUp and so on and so forth, and try and use those to work with customers.