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App Store

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Sep 26, 2024 by Matt Lerner · said 8 times in 4 episodes since 2023 · across every show →

Mentions by year

brought up most by Matt Lerner (4), Bill Magnuson (2), Imad Akhund (1)

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2025 3 mentions in 2 episodes 2 per episode
2024 4 mentions in 1 episode
2023 1 mention in 1 episode

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Everything said about App Store, oldest first

Sep 26, 2024 positive
Assertion Not checkable as stated
Popsa quadrupled App Store install conversion by changing copy to 'five minutes'
“So they changed it to photo books in five minutes and they quadrupled their install conversion rate overnight.”
Matt Lerner Sep 26, 2024 ▶ 6:59 How to find & pull startup growth levers | Matt Lerner (Founder of SYSTM, Author of Growth Levers)
Feb 6, 2025 negative
Insight
Magnuson: Early App Store pricing models held back mobile software businesses
“Paradoxically, even the purchasing of mobile apps in the app store, I think in the early days was holding back people thinking about building those businesses because you didn't have any recurring revenue or ongoing revenue streams from your mobile app users. …”
Bill Magnuson Feb 6, 2025 ▶ 4:19 Inside Braze’s blitz to $500M in CARR | Building broad, going global, and outfoxing the competition
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