Annette Cardwell, every mention
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tap a year for its mentions
every year anyone Alex Kracov 3
Verbatim, from the transcripts: the passages where Annette Cardwell comes up
The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
- ▶ 27:40 Alex Kracov And then eventually I was able to convince Annette Cardwell to join, who runs all this today, still at Lattice.
- ▶ 38:45 Alex Kracov And this is where Jack was super helpful in like pushing me to do this, but like Annette Cardwell, who I had mentioned earlier, brought her in to run all the content and she's a much better media exec than I will ever be and really good at… 2 times in the scene