401(k)

“And for one K is one of those sleepy industries that you don't realize, but it's the second most requested benefit next to healthcare.”

“It's not that way anymore. And I think guideline had a lot to do with that. But that industry average has come way down. It's now maybe like 80 basis points, 90 basis points or something like that, just fee compression over time.”

“It's like, 65, 70% of people don't understand they're paying asset-based fees in their for one K. No idea.”

“There is no beta at guideline because you can't sign up for a Free for one K like the IRS does not care. Like promise you that like you better be licensed day one.”

“Early on, our very first product wasn't for one K wasn't guideline. It was really just surfacing these fees to the people that were already participating in a for one K. So we built this tool so you could look up your for one K. And we would give you an estima…”

“I think the stat is 76% of all investors in the United States first learn to invest in their for one K”

“So in the end, the asset base fee for task rabbit early on was 1.67% or 167 basis points.”

“Like take it to an individual and show them how much money they're losing over the next 20 years just by paying those fees. And it's a large sum of money. Some of it is 400 to 600,000 dollars. The difference between 1.6% and eight basis points. It's a ton of m…”

“Today. A hundred percent of our plans are auto enrolled. So we don't have anybody that's opted out. If you don't want auto enrollment, you don't get a guideline plan.”