The Ledger
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Gurman: Kevin Lynch recommended canceling Apple Car to reallocate engineers to AI
“And he made the decision ultimately to recommend that Apple winds down this car program. He thought it couldn't be done. He didn't know, ah, when they'd be able to pull off autonomy, and so him alongside Williams, you know, ultimately wound down the Titan proj…”
Gurman: Apple tested bidirectional car design with no front or rear windows
“There were other strange ideas, such as not having windows on the front or the back of the car, and the idea being that the front and back look identical, so the car could drive in either direction, and it's always driving forward.”
Gurman: Apple canceled car project to reallocate resources to generative AI
“And this was clear admission of failure and admission of a need to disperse some of the resources from that program to other projects at the company, such as the work going on in generative artificial intelligence.”
Gurman: Apple explored non-opening car windows with simulated exterior audio
“They had ideas about not having windows that can open.
And so instead of that, they put microphones outside the car with a, you know, a high tech spatial audio system inside the car that could present
The user with the feeling that they have open windows.”
Gurman: Weak margins were the main factor in Apple canceling its car
“I think ultimately, to be honest with you, the biggest factor was probably, ah, the lack of profitability and the lack of strong margins that they saw coming from the car project.”
Gurman: Apple was committed to eliminating pedals and steering wheels until 2022
“So certainly they were thinking and putting an incredible amount of time into fallback options for the autonomy because they were
Till about two years ago, very much all in on the lack of pedals or steering wheels.”
Gurman: Apple considered game controllers and remote operators for driving fallbacks
“There was talk of having a game controller-like interface in the car to be able to drive the car, because the big idea was having no pedal or steering wheels, of course.
The other idea was being able to call into a 24 seven Apple Command Center and have them d…”
Gurman: Apple delayed car to 2028 and downgraded to Level 2-plus
“And so the decision was made to delay their planned release date a couple years to the twenty-twenty-eight, twenty-twenty-nine time frame, so about five, six years from now, and re-architect the car around a level two, two-plus design.”
Gurman: Apple car core design resembled the Volkswagen ID Buzz
“And I think that the very core of the car looked something like the Volkswagen ID Buzz,
Which is their, you know, new generation concept reimagining of the 19 fifties, 19 sixties micro bus, right?”
Gurman: Apple Car's 2016 pivot caused hundreds of hardware layoffs
“Well, certainly the first embarrassment started to come out around 2016, 2017, when they had to do the first major pivot of the project, which was refocusing around that autonomous driving system, paring back some engineering and operations related to the deve…”