The Ledger
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Gurman: Apple considered acquiring Tesla and met with Musk before passing
“Initially, the first part of the car project was examining what it would take to acquire Tesla, integrate Tesla, and take Tesla to a new level under Apple ownership. And so they spent a lot of time exploring the possibility of acquiring Tesla. Apple's head of …”
Gurman: Apple Vision Pro was an 8-to-10-year development effort
“The Vision Pro went on sale in February, 2024, so a little bit earlier this year. But development of that project kicked off around the same time as the Apple Car project, and you can argue the Vision Pro was an eight, nine, year, 10 program as well.”
Gurman: Apple held partnership talks with Mercedes, BMW, McLaren, and Canoo
“Flew throughout the world to meet with different car manufacturers. They held discussions with Mercedes, Volkswagen, BMW, McLaren, self-driving company called Canoe. If you can name the company, they thought about working with them in some fashion.”
Gurman: Apple Car's 2016 pivot caused hundreds of hardware layoffs
“Well, certainly the first embarrassment started to come out around 2016, 2017, when they had to do the first major pivot of the project, which was refocusing around that autonomous driving system, paring back some engineering and operations related to the deve…”