New York legally restricts utilities from targeted EV rate marketing
Carlos Nouel · AI in the real world: Solar forecasting, EVs, and virtual power plants · Nov 16, 2023 · at 40:28
Carlos Nouel discusses regulatory barriers that prevent utilities from proactively offering cost-saving rates to EV owners based on load data.
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“Like, I can tell you, right now, here in New York, utilities couldn't go and just market. If I know you have an EV, I couldn't just go and market people saying, here's a great rate for you that can save you money. Even though it's a good thing for customers, that's considered marketing.”
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