Canary says Mast faced severe difficulty selling subsequent ex-ante carbon credits
Grant Canary · Burying trees to save forests? · Sep 9, 2026 · at 33:24
Grant Canary, CEO of Mast Reforestation, explains why the company shifted from forward-looking reforestation carbon credits to post-wildfire biomass burial.
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“We sold out our first project with what are called anti-credits, or credits that take carbon in the and how much carbon they will capture in the future into account and then our subsequent projects what was the buyer feedback? What's the customer feedback? Like, back to the product lens on the business, like, we were having a tremendously difficult time making the sales on those in the space, and so looking at that and going, okay It feels like we've lost this argument in the carbon space.”
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