Pinkowski: On-field distributed fertilizer manufacturing hardware is not customer-focused
Nico Pinkowski · The ‘brutal reality’ of scaling low-carbon fertilizer · Jul 15, 2026 · at 9:49
Nitricity CEO Nico Pinkowski explains why the company pivoted away from selling on-site decentralized nitrogen production machines to farmers.
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“They didn't really want another piece of equipment to make fertilizer on the field, and so while that is an elegant and kind of exciting tech vision, it's not customer focused.”
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