Baumgarten: Garment labeling transparency could reduce retail returns
Bettina Baumgarten · Patagonia’s founder gives away the company for climate · Oct 5, 2022 · at 29:04
Bettina Baumgarten explains the potential consumer behavior impacts of mandatory garment labeling reform to Rachel Kibbe.
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“I think it could also really help in, in reducing returns. If there's more information, consumers are going to have more make more informative decisions, and frankly, it could really bear on whether they choose to buy or return a particular garment. It may cause them to think twice before they even shop there.”
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