Scientific Advertising, every mention
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every year anyone David Senra 15
Verbatim, from the transcripts: the passages where Scientific Advertising comes up
How to Make Ads That Sell: Scientific Advertising by Claude Hopkins
- ▶ 1:09 David Senra When you buy this book, it actually comes with a second book that he wrote, a book that he wrote maybe four decades before he wrote his autobiography, which is called Scientific Advertising. 6 times in the scene
- ▶ 46:48 David Senra He has a chapter in scientific advertising that's called just salesmanship. 4 times in the scene
- ▶ 1:03:05 David Senra And his book on advertising called Scientific Advertising, that is 430 books down, 1000 to go, and I'll talk to you again soon.
Estée Lauder
- ▶ 17:57 David Senra He wrote this book called scientific advertising. 3 times in the scene
David Ogilvy (Confessions of an Advertising Man)
- ▶ 22:32 David Senra He says you could, you shouldn't, no one should be allowed to ever create an ad without reading Hopkins book scientific advertising six times.