Scientific Advertising
2 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Aug 23, 2026 by David Senra · said 15 times in 3 episodes since 2024 · across every show →
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brought up most by David Senra (15)
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2026 11 mentions in 1 episode
2024 4 mentions in 2 episodes 2 per episode
Everything said about Scientific Advertising, oldest first
Aug 23, 2026
Senra: Albert Lasker locked Hopkins' manuscript in a safe for 20 years
“Albert Lasker read the book, told Claude Hopkins, absolutely not. You are not publishing this book. This is giving away all of our secrets. You have to wait until I'm done making all this money. Albert Lasker put the book into a safe for 20 years.”
Aug 23, 2026 positive
Hopkins: Specific facts and exact figures multiply an advertisement's persuasive power
“Platitudes and generalities roll off the human understanding like water from a duck. They have no impression whatsoever to say best in the world, lowest prices, et cetera, are all at best simply claiming the expected. A definitive statement is usually accepted…”