NeXT, every mention
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every year anyone David Senra 161
Verbatim, from the transcripts: the passages where NeXT comes up
The Simple Genius of Jony Ive
- ▶ 1:28 David Senra We just talked about Steve Jobs' time at Next.
- ▶ 23:27 David Senra Just recruited as Apple's head of hardware, the same job he held working with Steve jobs at next.
Steve Jobs in Exile
- ▶ 0:04 David Senra There's a brand new book called Steve Jobs in Exile, The Untold Story of Next and the Remaking of an American Visionary, and it was written by Jeffrey Cain, and that is what this episode is going to be about, because the book is…
- ▶ 3:54 David Senra I think there's like four or five co-founders of next directly from Apple. 3 times in the scene
- ▶ 4:32 David Senra Ross Perot is going to be one of his major backers and one of the largest investors in next. 5 times in the scene
- ▶ 8:32 David Senra The next thing he does is he wants a logo for next. 6 times in the scene
- ▶ 10:58 David Senra This is something as you'll hear in this episode that Steve jobs did when he started Apple and something he failed to do when he started next ramp helps many of the most innovative businesses in the world.
- ▶ 12:15 David Senra Nexus team members often refer to this as a hero shithead rollercoaster. 6 times in the scene
- ▶ 15:47 David Senra Steve thought that building a next operated manufacturing facility that was 30 minutes away would give him tighter control over the manufacturing process. 6 times in the scene
- ▶ 17:18 David Senra They didn't even write the terms down to sell the next computer.
- ▶ 19:00 David Senra So even as debate raged on Nexus VP of manufacturing, Linda Wilkin had to begin building the company's factory with no firm decision on the circuit board, a choice that would dictate the factory's plan. 4 times in the scene
- ▶ 21:26 David Senra He keeps the details of the cube hidden and instead distributes this beautifully printed, 18 page brochure about the next logo.
- ▶ 22:37 David Senra Nexus financial outlook was also looking seriously gray. 4 times in the scene
- ▶ 25:26 David Senra And so it says in November, the first cubes finally shipped by the end of the year. 3 times in the scene
- ▶ 29:31 David Senra And so he convinces Canon to put a hundred million dollars into next in return for their a hundred million dollars. 4 times in the scene
- ▶ 31:51 David Senra When Steve ran an ad in the wall street journal offering anyone who wanted a life-size brochure shaped like the cube, it turned into a self-defeating blunder with 5500 requests waiting. 2 times in the scene
- ▶ 34:05 David Senra He knows that his company is going to burn fifty four million dollars this year. 13 times in the scene
- ▶ 38:11 David Senra As Nexus leaders study the problem, a consensus began to emerge. 10 times in the scene
- ▶ 42:33 David Senra He began stepping away from Next. 10 times in the scene
- ▶ 47:40 David Senra Now the timing of this is so important because as Steve is transforming as next is now in the black at the exact same time, Gil Emilio is the CEO of Apple and they are bleeding money. 12 times in the scene
Steve Jobs In His Own Words (Make Something Wonderful)
- ▶ 42:53 David Senra Determined to build a new great computer company, he started next with several members of the Macintosh team. 8 times in the scene
- ▶ 47:00 David Senra So, from Reed College, he's asked to give this, this, uh, speech, and the reason this is important, and you'll see what, which point I, I, I chose to highlight, is because Nexus computers, they're not selling, and Pixar just had a, did a…
- ▶ 53:11 David Senra This is after Pixar's release of Toy Story and its successful IPO, but next is still struggling and hasn't been purchased by Apple yet.
- ▶ 1:12:23 David Senra The Apple that Steve returned to after its purchase of next at the end of.
- ▶ 1:15:08 David Senra So he says, I was working at Next, working at Pixar, reading the rumors in the papers that Apple's going to buy a company, and then they'll buy this company for their operating system, and one of our guys said, we should sell Next to them. 5 times in the scene
- ▶ 1:17:49 David Senra And so once he's back at Apple, we see these emails again from the CJR's archive of what's happening, and Avi Tavanian, I actually went to YouTube to make sure I pronounced his name correctly, there's this exchange between Avi Tavanian and… 2 times in the scene
Rare Steve Jobs’s Rare Interview
- ▶ 31:59 David Senra There's another interview that Jobs does in his lost years when he's building next in between, you know, leaving Apple and coming back.
400 Pages of Warren Buffett and Charlie Munger In Their Own Words
- ▶ 35:41 David Senra My, the greatest example of this is when Apple buys next, you can think of that as, Hey, they spent half a billion dollars to rehire Steve jobs and they got the deal of a century.
Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
- ▶ 17:28 David Senra The example I give is that if you think about when Apple buys next, right, they paid essentially a half a billion dollars for next. 2 times in the scene
- ▶ 1:27:11 David Senra Apple bought Next for almost a half a billion dollars, right?
Mr Beast's Leaked Memo
- ▶ 39:10 David Senra Think about when Steve jobs was coming back to apple, apple bought next for almost half a billion dollars.
How Steve Jobs Kept Things Simple
- ▶ 0:11 David Senra It is not a biography, but it is a fascinating look into how it was working with Steve Jobs, because Ken Siegel was the ad agency creative director of the firm that Steve used when he was at Next, and then when he came back to Apple to…
- ▶ 29:47 David Senra He's the one that buys, makes the decision to buy next.
The Biography of George Lucas
- ▶ 50:22 David Senra And it's really about the founding of next. 2 times in the scene
How To Make A Few Billion Dollars by Brad Jacobs
- ▶ 52:25 David Senra Apple bought next for almost a half a billion dollars, right?
Ed Catmull (Founder of Pixar)
- ▶ 25:10 David Senra He puts fifty four million of his own money into this company, and I think at the time, I've heard different estimates, but he had somewhere between like 70 and, I think, 70 and ninety million, so a gigantic chunk, and this is when he has… 2 times in the scene
- ▶ 57:08 David Senra Remember, in the late 19 eighties, when Pixar was founded, Steve was spending most of his time building Next. 2 times in the scene
Robert Caro on Power, Poverty, Ruthlessness, Obsession & Running.
- ▶ 8:22 David Senra Uh, this is before he founds Next, before he founds Pixar, and he's walking around, I think, Paris, uh, with his girlfriend, and, you know, he's got the equivalent of about, like, two hundred million dollars at that point, never has to…
Steve Jobs (Make Something Wonderful)
- ▶ 40:52 David Senra Determined to build a new great computer company, he started next with several members of the Macintosh team. 9 times in the scene
- ▶ 51:26 David Senra But next, so it's after he fixes a Pixar, but next is still struggling and hasn't been purchased by Apple yet. 2 times in the scene
- ▶ 1:09:28 David Senra The Apple that Steve returned to after its purchase of Nex at the end of 1996 didn't resemble the company he remembered.
- ▶ 1:12:14 David Senra So he says, I was working at Next, working at Pixar, reading the rumors in the papers that Apple's going to buy a company, and then they'll buy this company for their operating system, and one of our guys said, we should sell Next to them. 5 times in the scene
Paul Graham's Essays Part III
- ▶ 25:29 David Senra The way I think about what Paul's about to get into right here is Apple buys next for what?
The Biography of Steve Jobs (The Evolution of a Reckless Upstart into a Visionary Leader)
- ▶ 4:50 David Senra And the reason I call it that is because you will have one of the most gifted entrepreneurs of all time making bad decision after bad decision over and over again as he's trying to build next.
- ▶ 41:49 David Senra They would also provide sixty million dollars, which was critical operating capital for next at this time, because they were burning through its investors money. 5 times in the scene
- ▶ 44:05 David Senra When he's making every wrong decision at Next, right, he's in the middle of a giant failure, another part of him was spending time at Pixar, and Pixar, the experience he has at Pixar, is everything for Steve's growth as a leader and a CEO…
- ▶ 47:41 David Senra My, my main company, Next, is not doing well. 4 times in the scene
- ▶ 53:57 David Senra So at this point in the story, Apple has already brought next.
- ▶ 57:40 David Senra Remember, he was complicating a deal that he desperately needed done, uh, with Next and IBM.
- ▶ 1:04:02 David Senra Back when he had been leading the Mac team, or driving Next, Steve had spent many late nights in the office as part of a small team trying to deliver the next great thing, but now his world at Apple was so different.
- ▶ 1:16:38 David Senra So I mentioned earlier, huge theme of the book is the evolution of Steve compared, you know, him making, needing that deal with IBM when he's at next, messing it up terribly.