NeXT, every mention
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Verbatim, from the transcripts: the passages where NeXT comes up
The Simple Genius of Jony Ive
- ▶ 1:28 David Senra We just talked about Steve Jobs' time at Next.
- ▶ 23:27 David Senra Just recruited as Apple's head of hardware, the same job he held working with Steve jobs at next.
Steve Jobs in Exile
- ▶ 0:04 David Senra There's a brand new book called Steve Jobs in Exile, The Untold Story of Next and the Remaking of an American Visionary, and it was written by Jeffrey Cain, and that is what this episode is going to be about, because the book is…
- ▶ 3:54 David Senra I think there's like four or five co-founders of next directly from Apple. 3 times in the scene
- ▶ 4:32 David Senra Ross Perot is going to be one of his major backers and one of the largest investors in next. 5 times in the scene
- ▶ 8:32 David Senra The next thing he does is he wants a logo for next. 6 times in the scene
- ▶ 10:58 David Senra This is something as you'll hear in this episode that Steve jobs did when he started Apple and something he failed to do when he started next ramp helps many of the most innovative businesses in the world.
- ▶ 12:15 David Senra Nexus team members often refer to this as a hero shithead rollercoaster. 6 times in the scene
- ▶ 15:47 David Senra Steve thought that building a next operated manufacturing facility that was 30 minutes away would give him tighter control over the manufacturing process. 6 times in the scene
- ▶ 17:18 David Senra They didn't even write the terms down to sell the next computer.
- ▶ 19:00 David Senra So even as debate raged on Nexus VP of manufacturing, Linda Wilkin had to begin building the company's factory with no firm decision on the circuit board, a choice that would dictate the factory's plan. 4 times in the scene
- ▶ 21:26 David Senra He keeps the details of the cube hidden and instead distributes this beautifully printed, 18 page brochure about the next logo.
- ▶ 22:37 David Senra Nexus financial outlook was also looking seriously gray. 4 times in the scene
- ▶ 25:26 David Senra And so it says in November, the first cubes finally shipped by the end of the year. 3 times in the scene
- ▶ 29:31 David Senra And so he convinces Canon to put a hundred million dollars into next in return for their a hundred million dollars. 4 times in the scene
- ▶ 31:51 David Senra When Steve ran an ad in the wall street journal offering anyone who wanted a life-size brochure shaped like the cube, it turned into a self-defeating blunder with 5500 requests waiting. 2 times in the scene
- ▶ 34:05 David Senra He knows that his company is going to burn fifty four million dollars this year. 13 times in the scene
- ▶ 38:11 David Senra As Nexus leaders study the problem, a consensus began to emerge. 10 times in the scene
- ▶ 42:33 David Senra He began stepping away from Next. 10 times in the scene
- ▶ 47:40 David Senra Now the timing of this is so important because as Steve is transforming as next is now in the black at the exact same time, Gil Emilio is the CEO of Apple and they are bleeding money. 12 times in the scene