Michelin, every mention
26 scenes, the whole family · ← back to Michelin
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every year anyone David Senra 109
Verbatim, from the transcripts: the passages where Michelin comes up
How To Run Down A Dream
- ▶ 19:23 David Senra Four have won Michelin stars.
Jiro Ono: Simplicity Is The Ultimate Advantage
- ▶ 5:26 David Senra Like what, how is this tiny little ten-seat restaurant, this three-star Michelin restaurant in a Tokyo subway?
- ▶ 18:05 David Senra So then they've talked about the fact that Giro receives three Michelin stars. 4 times in the scene
- ▶ 18:21 David Senra So the first Michelin guide, if you listen to the episode, you already know this count comes in, uh, came out in 1900. 2 times in the scene
- ▶ 20:55 David Senra And that winds up getting a two-star rating for Michelin.
- ▶ 34:26 David Senra Jiro is the oldest chef to have been awarded three stars by Michelin.
The Greatest Marketer of All Time and The Cofounder of the Michelin Family Dynasty Andre Michel
- ▶ 0:58 David Senra That is how I know that if they were alive today, they'd be running Michelin on ramp ramp is the presenting sponsor of this podcast. 3 times in the scene
- ▶ 4:22 David Senra So I spent the last two weeks reading two biographies on the Michelin brothers and both books centered around how they took over a bankrupt and a decrepit factory, and then turn it into one of the leading tire manufacturers in the world. 5 times in the scene
- ▶ 7:47 David Senra So their grandfather's company's on the brink of bankruptcy. 4 times in the scene
- ▶ 13:17 David Senra In May, 18, 91, the Michelin factory began producing removable tires and it never stopped.
- ▶ 15:39 David Senra So they gave it, it says after liquors and a cigar, they propose that he try to race on the Michelin detachable, which is what they're calling it at the time. 7 times in the scene
- ▶ 18:17 David Senra And so when I say Andre may be the greatest marketer of all time, he's the inventor of the Michelin guide, which leads to the Michelin restaurant stars, maybe the most successful guide in history, drastically expands the market for their…
- ▶ 19:24 David Senra They call it the international Michelin competition, which is hilarious because it's only in France at the time. 7 times in the scene
- ▶ 24:17 David Senra Now, I also think it's important to point out the perspective that Michelin brothers had. 2 times in the scene
- ▶ 26:27 David Senra There's a great line in the book says in the year, 1900 Michelin's purpose had been to get more people on the road. 6 times in the scene
- ▶ 28:11 David Senra Remember this is going to be the turn into the Michelin stars when he does the guide, you know, many years to the future.
- ▶ 29:22 David Senra Andre publishes the very first Michelin guide. 17 times in the scene
- ▶ 29:54 David Senra Eventually, these little red books that he creates will spawn the Michelin star rating for restaurants and become the global gold standard in fine dining that we still use today. 4 times in the scene
- ▶ 30:08 David Senra He's like, it's pretty wild that a, that a guide made by a tire company, you fast forward, you know, a 120 years, 7 times in the scene
- ▶ 37:46 David Senra It says Michelin tires are presumably good tires, but one is apt to assume it because the Michelin maps and guides are so good, not the other way around. 5 times in the scene
- ▶ 37:46 David Senra It says Michelin tires are presumably good tires, but one is apt to assume it because the Michelin maps and guides are so good, not the other way around. 6 times in the scene
- ▶ 44:13 David Senra The buses in my beloved city should be riding on Michelin tires.
- ▶ 45:29 David Senra And so it says the spirit of the house, the house Michelin, okay. 18 times in the scene
- ▶ 51:44 David Senra Like, think about what the car was like in 18, 95 or 1900 when the Michelin guide came out.
- ▶ 54:04 David Senra The Michelin brothers embedded their product inside human movement itself. 2 times in the scene
Les Schwab (Charlie Munger recommended this book)
- ▶ 58:58 David Senra He winds up turning down Michelin tire.