Michelin

“He wind up turning down Buffett earlier in his career. He winds up turning down Michelin tire. They wanted to buy the company and turns out KKR tried to buy the company as well.”

“The first necessity was for me to learn my trade. I can only learn it by questioning the workers. So I had to have a conversation with them where I was their inferior. And the best way to get them to talk was to openly and completely admit my ignorance.”

“No one else in the world had this invention at the time.”

“The Michelin brothers have to be one of the best co-founder teams that I've ever read about. So one brother made the product and the other brothers sold the product and they did their respective jobs better than anybody else in the world.”

“It is human nature for customers to be predisposed to have a positive View of a brand they've never used the product from. If it is associated closely with something that they love”

“There are things that the man who handles the material for eight hours a day knows while his boss, who is necessarily occupied with multiple issues. Maybe unaware of them.”

“It helped in keeping secrets that the firm made no appeal to outside sources of financing. Operations and expansion were financed out of profits. Managerial jobs stayed within the family.”

“So one of their products advantages over the competition was how much easier it was to change. It would take 15 to 30 minutes to change a tire instead of half a day.”

“The more difficult the problem, the less chance there is of being followed. The more fruitful the triumph will be true progress, boldly supported always ends up triumphing.”

“The Michelin brothers embedded their product inside human movement itself. They were engineers of movement. They're genius insight. Make the world move and make sure it wears out your product when it does.”

“They build their own car called the lightning and they drove it themselves in one of the longest car races in Europe. It was the first car ever raced using Michelin tires.”

“The guide was given away for free for the first 20 years of its existence.”

“They have 12 tires in stock at the close of the race. By the end of the following year, 10,000 French bicycle riders are using Michelin tires.”

“The brother that's the artist is going on to be, is going to come, go on to become one of the greatest European industrialists in history. While the engineer may be the greatest marketer in history.”

“You must, they figured out you must create the conditions for your product's success. You must create the conditions for your product's success. They converged everything around this core loop. Encourage more driving, which leads to more movement. More movemen…”

“They built road signs across France. The job of the government was done by a private company. They built all these road signs, thousands of them for free. Why? Because better signs meant longer trips, more driving, more wear on those, on the tires and therefor…”